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Smashing Book #4 — New Perspectives on Web Design by Smashing Magazine

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The Vanilla Web Diet

By Christian Heilmann

Illustration Christian Heilmann

There’s no question about it: a lot of the content on the Web these days is consumed on mobile devices and tablets. In some new and emerging markets, mobile devices will be the first thing people use to go online as the infrastructure for desktop devices isn’t available and mobile masts are easier to put up than putting fiber optics in the ground.

We should be ready for that challenge — Web technology is flexible enough after all — but when you look at the things we put on the Web and how many companies opt for native apps or mobile-optimized versions in parallel to their main website, there seems to be a ...

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