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Smashing Book 5: Real-Life Responsive Web Design by Smashing Magazine

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Content Choreography In RWD

By Eileen Webb

Let’s start our journey into the world of structured content with a story about one of my clients, an international non-profit organization with a rich history and an enthusiastic staff. One fine day many years ago, their first website launched: it included a page for each of their office locations, a section describing their programs and services, staff biographies, and a brief page describing their history. The first version of the website was spearheaded by their program director, and owned and maintained by people on her team.

Over time, the organization grew: a new office in Geneva, expanded services in Chicago, a summer internship program. Each new program, event or news item meant adding pages to ...

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