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Smashing Book 5: Real-Life Responsive Web Design by Smashing Magazine

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Responsive Email Design

By Fabio Carneiro

Explaining email design and development to someone whose primary gig is web design is always an uphill battle, because the majority of web designers already have some sort of idea what it is; many have experience working in the medium, and just about every single one of them I’ve spoken with hates it. To your average web designer, the idea of having to tangle with email design makes them feel very much like the guy in that nice little illustration—stuck on a boat, in a storm, with only a shark for company.

There are some common attitudes web designers have when you ask them about HTML email, and dislike is generally the most common. There’s also confusion, and apathy, and — well, you get the picture. They’re ...

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