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Smashing Book 5: Real-Life Responsive Web Design by Smashing Magazine

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Counting Stars: Creativity Over Predictability

By Andrew Clarke

People have called me a lot of things since I started working on the web. I try to forget some of them, but Jeffrey Zeldman — without whom most of us wouldn’t be working in this industry — once called me a “triple-talented bastard.” If you know how much I admire Jeffrey, you’ll also know how much that meant.

My background’s in fine art, rather than in graphic design or technology, and for the last sixteen years, I’ve worked as an art director and designer in a small creative studio called Stuff and Nonsense1. We spend our time designing for clients and for screens. As my friend Brendan Dawes once said (of himself), we “make fillings for rectangles.”

I’ve been designing for the web for ...

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