O'Reilly logo

Smashing Book 5: Real-Life Responsive Web Design by Smashing Magazine

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Responsive Process

By Ben Callahan

Let’s Start At The Beginning

“The successful respondent to this RFP will provide three static design options for our team to evaluate.”

I’ve never been a huge fan of taking a multi-option design approach, but I get it — sometimes a client needs this.

“Each of these options will provide design for three unique layouts: home page, listing page, detail page.”

All right. Now, we’re up to nine static design files. This is getting a bit out of hand.

“Each of these unique page designs should take mobile, tablet, and desktop sizes into account.”

I was never great at math, but I can do this calculation. Twenty-seven static design files!? Not gonna happen.

This is a real-life RFP I received not too long ago. Turns out, the client ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required