CHAPTER 2

Setting Goals

Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.

—Pablo Picasso

Now that we have talked about WHY you bought your business, let’s talk about HOW you will achieve success. This chapter is the foundation of everything that follows. If you master the skills outlined here, you are more than halfway to your promised land.

Setting goals, when done effectively, is a process. As Mr. Picasso said, achieving success is a function of creating a plan in which you have absolute belief and then taking action. That last part, taking action, is where most of us fall down.

Here is the good news, setting goals is not ...

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