To build a successful franchise or other organization: seek out the best people, compensate them the best, share your profits and equity with them, treat them with respect, share your goals and strategies with them, create a family atmosphere, a sense of belonging, and give recognition for accomplishments; make certain your credibility is unquestionable, set the highest possible standards, enthusiastically instill in them your passion to achieve excellence in all your combined endeavors, give the responsibility and authority to achieve, and periodically check and follow through that your standards and philosophies are adhered to.
—Bill Rosenberg
The last two chapters were all about you. Establishing your purpose ...
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