CHAPTER 7

Building a Relationship With Your Franchisor

We cannot control a relationship. We can only contribute to a relationship. All relationships, business or personal, are an opportunity to serve another human being.

—Simon Sinek

I have heard franchising described in many ways. Words such as marriage, partnership, contractual relationship, and legal arrangement have been used by various people I have encountered. The reality is, franchising is a relationship no matter how you term it. Like any relationship, there are some things that are clearly defined and others that reside in a gray area, which need to be worked out as they occur. The difference in franchising is that the franchisor has multiple similar relationships and must think about ...

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