Skip to Main Content
So You Want to Start a Side Hustle: Build a Business that Empowers You to Live Your Life, Your Way
book

So You Want to Start a Side Hustle: Build a Business that Empowers You to Live Your Life, Your Way

by Carrie Bohlig, Craig Clickner
February 2021
Beginner content levelBeginner
224 pages
5h 16m
English
McGraw-Hill
Content preview from So You Want to Start a Side Hustle: Build a Business that Empowers You to Live Your Life, Your Way

CHAPTER 11

Marketing and Branding Your Side Hustle

Your brand is a gateway to your true work.

—Dave Buck

As a side hustler, learning how to effectively market your business is crucial, as you don’t exist without sales and revenue. Your business name, logo, packaging, slogan or tagline, hashtag on social media, and mission statement on your website are tools. Keep in mind, for most side hustlers the primary purpose of these marketing tools is to create revenue. In today’s times you also have access to additional marketing strategies such as paid advertisements, sales funnels, pay per click, podcasting, SEO (search engine optimization), content marketing, and campaigns. These tools and strategies are amplified by your brand. Your business brand ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra

Mack Collier

Publisher Resources

ISBN: 9781264258697