CHAPTER 6
The Inside Job of Building a Side Hustle
Nothing will work unless you do.
—Maya Angelou
Success is not as external as most think. It is more often inside work. People who view their success as a separate part of themselves may not experience growth in the ways they plan. Who you are, what you believe about yourself and your capacity, and how you align all of that with your core values is known as self-image.
In addition, you are unlikely to ever build a business that exceeds your self-image—or be able to lead people who have a stronger self-image than you do.
Self-image is not just one ingredient of the side hustle; it is the magic ingredient.
Self-image runs deep in one’s inner-world and affects one’s relationship with the outer-world. ...
Get So You Want to Start a Side Hustle: Build a Business that Empowers You to Live Your Life, Your Way now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
