STEP 2

Consider the Internet

Chapter Objectives

On completing this chapter, you should be able to:

Place 30 years of the Internet in a historical perspective.

Relate the Internet to your business idea.

Understand how your website can help to build your business.

Discuss how social media can be a valuable marketing tool.

Evaluate alternate platforms for your business.

The Internet has revolutionized entrepreneurship. The following excerpt appeared in the predecessor of this book, written in 1995. I think it is of some historic interest.

Entrepreneurial Resources: The Internet

In the fall of 1994, Business Week observed that on the Internet “this very public and amorphous collection of computer networks exploded as the techno-fad of ...

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