Chapter Objectives
On completing this chapter, you should be able to:
• Develop pro forma financial statements that provide quantitative targets for progress.
• Define a business opportunity in the widely accepted and easily recognized business plan format.
• Use the preparation of the plan to refine the concept, detect gaps and weaknesses, and anticipate the questions of prospective stakeholders’ measurement during implementation.
• Produce a highly professional and meaningful plan that can serve to guide the implementation process.
• “Sell” your project and plan to prospective stakeholders and your “support structure” of family, banker, accountant, and so on.
a. Business Planning Overview
The purpose of a business ...
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