3 How brands coped successfully with Covid-19
Inês Teixeira-Botelho
COO Cata Vassalo
Where were you on September 11, 2001? This is a question that most people living today know how to answer. Some know precisely what they were doing at that time and even what day of the week it was. More than a collective memory or flashbulb memories (Brown & Kulik, 1977), this event transformed our global consciousness and modus vivendi forever. Covid-19 and moments of confinement too.
The pandemic has changed us as a society and as people and, therefore, consumers. The results of the EY Future Consumer Index (2022) surveys demonstrate that the sense of awareness about uncertainty and risks, both in relationships, health, personal ...
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