All organizations change and evolve. The speed at which they move depends on the industry and the nature of the business. Change is constant for businesses that wish to survive the procession of innovative technologies, workforce evolution, and changes in the marketplace. Throughout this book, we have provided the raw material for making a successful transition to social business, providing the background, foundational concepts, and organizing principles for typical organizations to begin making the transformation strategically. The good news is that it's no longer an act of faith. Social business successes of well-known, market-leading organizations offer compelling evidence of the returns on this next evolution of business. So too ...

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