Chapter 3
Who's Winning in Social Business and Why
Those who are looking at social business for the first time through the lens of how they do things now often have difficulty seeing how it could be a repeatable and reliable way of working, much less that it would be effective. However, social business tenets diligently applied throughout the organization become useful and yield transformative results. Unlike the early days of social media, results are not the problem; managing the richness and sheer scale of outcomes presents the greater business challenge. Not only will organizations that engage in social business be able to achieve dramatic improvements in output and productivity, they will generally reap rewards that will be almost too numerous ...
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