Chapter 18
Maturity
The Social Business Unit
As organizations take inventory of their growing portfolio of internal and external social media projects, they often open a Pandora's box of issues. Many are trying to get past the early learning years and their inevitable challenges, trying to determine how best to organize and deal with increasingly diverse and widespread activities. While individual employee efforts can and should be considered part of social business adoption, businesses realize that the era of isolated and tactical social media projects must change. It's not uncommon to see large global enterprises possessing hundreds of individual social media efforts, many coming as a surprise to centralized management.
The proliferation of ...
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