Chapter One
1 Finnern, M. “Office 2.0 Conference Panel: Online Communities.” Sept. 24, 2007.
2 Happe, R. “Managing The Social Ecosystem: A SAP Case Study.” Oct. 2010. http://community-roundtable.com/2010/10/managing-the-social-ecosystem-an-sap-case-study/.
3 Yolton, M. “BlogWell San Francisco Case Study: SAP.” July 2011. http://www.slideshare.net/GasPedal/bw-sf2-sapss.
4 Johnston, S. J. “Microsoft Initiates Developer Network Service.” InfoWorld, Aug. 1992, p. 8.
5 Klier, K. “From Community to Kinship: Online Communities That Drive Business Impact” (presentation at iStrategy Conference, Atlanta, Ga., Sept. 13, 2011). Klier is senior director of worldwide digital engagement at Microsoft.
6 Schroeder, S. “Old Spice: The Archetype of a Successful ...
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