Social Business By Design: Transformative Social Media Strategies for the Connected Company

Improving Stock Trades with Social Business: Bloomberg

Financial media and news firm Bloomberg is an extremely competitive data provider for equity trading customers around the world. Since its business relies on having the up-to-the-minute, cutting-edge data, Bloomberg realized that the flow of conversations through social media could provide early insights into market directions. After much research, Bloomberg offered traders social media analysis tools as a real-time sentiment indicator for stocks whose prices closely reflect consumer opinion.

Seeking to put the power of social media insight into the hands of stock traders and equity fund managers, Bloomberg's news and information group partnered with a syndicated data provider, WiseWindow, ...