Social Business Intelligence: Next-Generation Listening and Engagement

Social business intelligence helps companies extend listening and engagement by applying insights across business processes and targeted business outcomes beyond marketing communications (Figure 6.5). Specific responses to social business intelligence insights depend on the nature of the analysis. For example, outcomes can be strategic and affect how a company evolves its products and services. They can also be tactical, on-the-ground insights that drive individual interaction or collaboration with prospects, customers, business partners, and others.

Figure 6.5 Taking Social Listening and Engagement to a New Level: Social Business Intelligence

The number of examples of ...

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