Social Business By Design: Transformative Social Media Strategies for the Connected Company

Social Business Adoption Strategies

Adoption strategies for social business can be shared across a portfolio of social business efforts and then tailored to the local solution as needed. This is usually more efficient than reinventing the adoption strategies for each solution. Centralizing practices and knowledge drive the operational efficiency of the social business unit, which we discuss in the next chapter.

Internal Social Business Designs

Although the overlap between internal and external social business efforts is often considerable, most efforts are still separate. The top adoption strategies for internal social business efforts follow:

• Establish a clear purpose. Poorly articulated and vaguely designed social business efforts end up with ...