Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Chapter Three

Advocacy Anytime Everywhere

One of the biggest barriers nonprofits fighting for social change face is how to consistently and effectively mobilize their base to take action anytime and everywhere. To build a movement, every component of your advocacy campaign must explain to people why taking action could lead to plausible, real world change.

For example, when Scott Harrison, founder of charity: water, was inspired to start an organization dedicated to funding organizations that supply clean drinking water in developing countries, he had to do much more than raise money. Scott developed a theory of change (the steps that he needed to follow to create the change he wanted to see and that would ultimately guide the organization’s ...