Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community

Chapter Four

Fundraising Anytime Everywhere

Creating social change is no easy task. It takes people, planning, resources, and money. This chapter is about the money. Truth is, today’s organizations and campaigns rely on fundraising to build community, communicate with supporters, tell their story to the world, and provide direct services. Done well, fundraising not only provides resources, but also gives people an opportunity to invest in the process of change. This rewards donors, organizations, and communities.

Today, we look around and see unstable local, state, and national economies. We see governments slashing support for cultural programs, education, and social services. Nonprofits and their donors are needed more than ever. In 2011, $298.4 ...