Chapter Five

Community Building Anytime Everywhere

We all know that our supporters, volunteers, donors, and advocates are integral to our success. They take action, give money and time, and help us move our mission forward on and offline. After so many examples of using multiple channels for advocacy and fundraising, it’s important to remember that you can’t build real community around your work and move the needle on your cause if you invest in doing so only during campaigns or fundraising drives. Community building has to be an anytime, everywhere goal too.

How do those supporters find us, how do donors hear about our work, and how do interested citizens become our advocates? How do you use multichannel approaches to build a community around ...

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