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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Amy Sample Ward, Allyson Kapin

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CONCLUSION

Disrupting the Nonprofit Sector

In the last ten years, the nonprofit sector has grown more than 60%113 in the United States to an estimated 1.5 million organizations.114 In every vertical, ranging from the environment to public health, there are hundreds if not thousands of organizations with similar names and missions competing for advocacy, donor, and foundation support. No wonder our constituents’ in-boxes and mailboxes are stuffed with action alerts, fundraising appeals, and newsletters with similar messaging from several nonprofits vying for attention. You probably recognize this problem too, and find it frustrating that your community has to sift through so much noise to determine which organization’s actions to take or where ...

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