Social Content Marketing for Entrepreneurs

Contents

Introduction

Part 1 Getting Audiences to T-A-L-K

Chapter 1 Educating Targets with T-R-U-S-T-E-D Content

        Letting Trusted Content Do Your Talking

        Timely Content around Urgencies and Consumption Routines

        Relevant Content for Target Personas and Their Buying Stage

        Useful Content for Research, Self-Help, and Decision Tools

        Situational Triggers for Timely Placements

        Transparent Content to Create Early Trust

        Engaging Content for Attentive Learning

        Deliverable Content for Audience Convenience

        Summary Model of Trusted Content for Education

Chapter 2 Escorting Prospects with Frame-of-Mind Connections

Chapter 3 S-H-I-P-P-I-N-G Content with an Emotional Twist

        i-P-L-E-A-S-E ...