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Part 1 Getting Audiences to T-A-L-K
Chapter 1 Educating Targets with T-R-U-S-T-E-D Content
Letting Trusted Content Do Your Talking
Timely Content around Urgencies and Consumption Routines
Relevant Content for Target Personas and Their Buying Stage
Useful Content for Research, Self-Help, and Decision Tools
Situational Triggers for Timely Placements
Transparent Content to Create Early Trust
Engaging Content for Attentive Learning
Deliverable Content for Audience Convenience
Summary Model of Trusted Content for Education
Chapter 2 Escorting Prospects with Frame-of-Mind Connections
Chapter 3 S-H-I-P-P-I-N-G Content with an Emotional Twist