CHAPTER 4

Earning Readership with Content Mastery

Don’t focus on having great content. Focus on producing content that’s great for your readers.

—Brian Clark, author at Copyblogger

In this era of infobesity, even the best of content goes unnoticed. Emotional content sparked by visual storytelling, entertainment, and inspirational messaging shows great promise in captivating audiences. But there are some basics to content mastery that have distinguished social-media pros that don’t always elect to entertain and inspire. Many stay with an educational or informational objective. But common to most is a penchant for consistent quality, a focus on pain points, and great writing mechanics. In effect, they earn their readers through content that is: ...

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