CHAPTER 6

Enchant Influencers through O-U-T-R-E-A-C-H

If you can engage the influencer’s passions, and work with them to craft a compelling logical appeal, then you can leverage the credibility of the influencer to actually sway hearts and minds.

—Tom Webster, Edison Research

Well-established brands and startups obviously face major challenges today in attempting to expose their content and engage their social communities. As the channels of content delivery get increasingly congested, few can break from the pack without the help of partners that can sway the sentiments of relevant audiences. This is where influencers come in. Finding, romancing, and collaborating with influencers are especially essential for entrepreneurs to jump-start their ...

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