CHAPTER 7

Enlist Followers with a S-T-A-M-P

Without an audience, all of our marketing—not just content marketing—is a tree falling in the forest that no one hears.

—Jeffrey Rohrs

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There is perhaps no better example of “What comes first—the chicken or the egg?” than new users of social media building their proprietary audiences. What comes first—content or followers? Just like hosting a party of your friends can easily go sour if there is no conversation or activities, having a lot of social-media followers serves no purpose without content or engagement. At the other extreme, even the best of open houses hosted with great food, tours, and fun activities ...

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