With our content developed and reaching audiences through search, syndication, social networks, and influence, we need to get them to R-E-A-C-T. The next five chapters will discuss ways to engage our fans, turn them into proprietary audiences, and meet them on the device of their choice. Once engaged and subscribed, we could begin the process of courting them through the sales funnel in the following way:
1. R-E-S-O-N-A-T-E your brand as ambassadors (Chapter 9)
2. Engage them through C-O-N-V-E-R-S-A-T-I-O-N (Chapter 10)
3. Advance them through the sales funnel with email marketing (Chapter 11)
4. Contextually relate to their mobile C-U-S-T-O-M-E-R experiences (Chapter 12)
5. Test ...