CHAPTER 13

Enrolling Trial Users with Freemiums

I’ll do anything for free stuff.

—Sandra Bullock, Actress

Freemiums are often the content of choice today for company’s seeking to advance their customers through their social sales funnel. But do they help more than they hurt revenue generation? With an estimated 90–99 percent of the 1 million+ apps downloadable free of charge, consumers are quite accustomed to receiving free services. So businesses see this as a content-marketing strategy for the bottom of the sales funnel (i.e., BoFu) content. The intent here is to engage customers through trial use of a business solution that allows service providers to showcase their competence while getting sales ready prospects to consider an offer.

In the ...

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