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Social Content Marketing for Entrepreneurs by James Barry

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Index

Activism, 129

Activity metrics, 134

Ad Council, 234

Addvocate, 134

Adobe Connect Pro, 27

Advertising strategies, 268

Advisory, 119–120

Advocate potential, audits of, 131–132

A-D-V-O-C-A-T-E-S

employee, evangelizing with, xxv, 124–136

AFLAC, 66

Aguilera, Christina, 95–96

Albano, Patrick, 201, 205

Allstate, 66

Amazon, 96

Ambassadors, oversight of, 128

“America is Beautiful,” 87

American Cancer Society, 97

American Express, 230

“My Offers” program, 259

Open Forum, 4

American Society of Landscape Architects, 242

Animated stories, entertaining audiences with, 86–87

Antavo, 229

Anxiety relief, sentimental humor based on, 83–84

Apple, 64, 95, 100

CarPlay, 47

Passbook, 258

Appshaker, 62

Astonishment, 94–95

AT&T, 83

The Atlantic, 200, 201, 202

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