O'Reilly logo

Social Customer Experience: Engage and Retain Customers through Social Media by Joe Cothrel, Dave Evans

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 11 The Social Graph

We’ve talked about the Social Web as consisting of people and content, but it’s the connections among people arising from their shared interest in that content that make the Social Web so attractive. A key concept in understanding those connections, and the subject of this chapter, is the social graph.

Chapter contents

  • What is a social graph?
  • Characteristics of social graphs
  • Social graphs spread information
  • The social graph and social customer experience

What Is a Social Graph?

Social graph can be a confusing term. Sometimes people use it interchangeably with social network. But social network is itself confusing: Is a social network a group of connected people or a platform that people use to connect? When ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required