book

Social Data Analytics

by Krish Krishnan, Shawn P. Rogers

November 2014

Beginner to intermediate

158 pages

4h 21m

English

Morgan Kaufmann

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AbstractUnderstanding social analytic platformsPlatform analytic functions
AbstractSummaryPut employees firstPilot, Experiment, LearnAlstom’s pillars of collaborationGovernanceHow to measure successSuccess is more than metricsWhat’s next?
AbstractSocial analytics and business intelligence integrationCase studyResults

AbstractStep 1. Creating and engaging social media presenceStep 2. Tie social media monitoring to your business goalsStep 3. Decide on collaborationStep 4. Examine analytics for insightsResultsConclusion
AbstractUnderstanding social data typesLocation/geographic dataRich media data
AbstractAcquireRefineClassifyCategorizeDiscoveryMetricizeChallenges in data qualityDelivering the infrastructureDelivering access to dataHow does the enterprise use this data
AbstractUnderstanding the social network landscape
AbstractIncreasing customer focus and transforming to customer-driven enterpriseAn integrated approachEnabling a better cross-sell and up-sell opportunityBusiness benefitsSocial media and softwareSocial intelligenceSolution architecture
AbstractBringing the external to the internal – how to create a platformPerspective on social media tools
AbstractBackgroundSocial analytics strategyThe first project implementationProof of value exercise

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Copyright

Acquiring Editor: Steve Elliot

Editorial Project Manager: Kaitlin Herbert

Project Manager: Priya Kumaraguruparan

Designer: Matthew Limbert

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