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Social Data Analytics
book

Social Data Analytics

by Krish Krishnan, Shawn P. Rogers
November 2014
Beginner to intermediate content levelBeginner to intermediate
158 pages
4h 21m
English
Morgan Kaufmann
Content preview from Social Data Analytics

Index

A
Acquisition technique concept, 62, 68
Acunu Data Platform, 66
Advertisement, See also Campaign
management, 101
Alstom’s pillars of collaboration, 17–19
Amazon, 12
Application programming interfaces (APIs), 5, 76
driven frameworks, 23
B
Beverage company, 131
levering celebrity endorsement, 131
BFC Bank, 130
behaviors, 130
customer satisfaction, 131
outperformed, 131
report on entire visit, 130
solution, 130
Big data, 37, 38, 65
Blog data, 76
Blogging, 76, 77
Blogging communities
Blue Ocean strategy, 45
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Publisher Resources

ISBN: 9780123971869