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Social Data Analytics by Krish Krishnan, Shawn P. Rogers

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Index

A
Acquisition technique concept, 62, 68
Acunu Data Platform, 66
Advertisement, See also Campaign
management, 101
Alstom’s pillars of collaboration, 17–19
Amazon, 12
Application programming interfaces (APIs), 5, 76
driven frameworks, 23
B
Beverage company, 131
levering celebrity endorsement, 131
BFC Bank, 130
behaviors, 130
customer satisfaction, 131
outperformed, 131
report on entire visit, 130
solution, 130
Big data, 37, 38, 65
Blog data, 76
Blogging, 76, 77
Blogging communities
Blue Ocean strategy, 45

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