CHAPTER 6

Bottom of the Pyramid Business

The sight of a poor woman in a remote village in Asia or in some other remote corners of the world talking in a cell phone, or a small village shop in a poor locality in a remote corner of the world selling shampoo or biscuits or some other eatable items in a small sachet are very common at present. These views present a quiet revolution that has taken place as we entered the new millennium. These views present the picture of access of the poor to the goods and services marketed by multinational corporations (MNCs). Scholars like C. K. Prahalad, Stuart Hart, and Allen Hammond argued that this phenomenon of marketing of goods and services to a substantial number of the poor population who are (to use their ...

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