Marc Höglinger and Stefan Wehrli
Measuring Social Preferences on Amazon Mechanical Turk
Note: We thank Chris Snijders for his helpful suggestions for the improvement of the original manuscript, and Claudia Jenny for proofreading.
Abstract: Social preferences are receiving increased attention in the social sciences, especially in behavioral economics and social psychology. From this arises the need to measure individuals’ social preferences in both the laboratory and in surveys of the broader population. The recently proposed SVO slider measure (Murphy et al. 2011) is supposed to be feasible for laboratory as well as for survey research. Our aim is to evaluate this measure using an online survey distributed on Amazon Mechanical Turk (MTurk). We ...
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