Introduction: the impact of social media and the approach of this book

The impact of social media on business and competitive information

We “tweet,” we blog, we post updates on Facebook and Google Plus. Our colleagues invite us to connect with them on LinkedIn, Orkut, Plaxo, Mixi, MerchantCircle, and any variety of other social networks. Social networking has had a profound global influence on how we connect with each other globally, and has, in fact, influenced our language.

Even if you don’t use Twitter, Facebook, or LinkedIn, you likely have heard news stories about Twitter being used during elections and uprisings in Egypt, Tunisia, and Iran, and the blockage of social networking sites in China. You’ve probably seen video online, posted ...

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