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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites by Simon Salt

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5. Industries Making It Work

Most industries can make use of social location marketing as an effective communications channel; certainly, none should dismiss it without first clearly exploring the idea. Some industries in particular have made an early start and have blazed a trail that others in similar or associated fields can follow.

It is important to note that for some industries social location marketing is a difficult option, and for some it is simply not an option. This is true of social media marketing in general. If the industry has a customer base that is unlikely to want to share their purchases, their considerations or their locations, trying to force the use of social technologies on them is unlikely to work.

For example, I think ...

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