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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites
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Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

by Simon Salt
January 2011
Beginner content levelBeginner
240 pages
7h 37m
English
Que
Content preview from Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites

9. Socially Speaking: The Social Business

The most common reason that businesses fear social media is that those companies believe the audience will criticize them. Worse still, those companies believe they won’t have an appropriate response. This fear is as common to large multi-outlet retailers as it is to a mom and pop corner store. No one wants bad news, and no one likes dealing with people who are perceived as “difficult customers.” Yet all businesses must face one inescapable reality at some point—it is impossible for a business to provide a product, service, or customer experience that meets or exceeds every customer’s expectations, every time. In a social media world, that means those customers now have an instant platform for sharing ...

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Publisher Resources

ISBN: 9780132653756Purchase book