Chapter 10
Monitoring and Evaluation
A rural health care clinic in Kenya monitors childhood immunizations using a low-tech approach that is well suited to resource constraints and highly successful. (Image courtesy of the author.)
Learning Objectives
- Identify the key questions program monitoring systems should be designed to address.
- Discuss the advantages of Balanced Scorecard approaches over traditional program monitoring systems.
- Describe the advantages of case studies for building the evidence base for social marketing and social change programs.
- Recommend a variety of evaluation outcomes for social marketing programs.
- Discuss the strengths ...
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