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Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment
book

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

by R. Craig Lefebvre
February 2013
Intermediate to advanced content levelIntermediate to advanced
592 pages
16h 47m
English
Jossey-Bass
Content preview from Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Chapter 10

Monitoring and Evaluation

A rural health care clinic in Kenya monitors childhood immunizations using a low-tech approach that is well suited to resource constraints and highly successful. (Image courtesy of the author.)

image

Learning Objectives

  • Identify the key questions program monitoring systems should be designed to address.
  • Discuss the advantages of Balanced Scorecard approaches over traditional program monitoring systems.
  • Describe the advantages of case studies for building the evidence base for social marketing and social change programs.
  • Recommend a variety of evaluation outcomes for social marketing programs.
  • Discuss the strengths ...
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Publisher Resources

ISBN: 9781118235249Purchase book