Social Technologies for Social Marketing and Social Change
The essence of social media lies in its intrinsic capability to facilitate collaborations and interactions among others. (Image courtesy of the author.)
- Identify five fallacies that underlie many approaches to using social media to change individual behaviors.
- Describe the changes in approach that are necessary to shift from traditional communication and intervention models to ones that capitalize on the strengths of social technologies.
- Discuss how social technologies influence social marketing strategic options.
- Illustrate the use of mobile technologies ...