Chapter 13
Social Marketing for Dissemination and Program Sustainability
This Aboriginal storyteller’s role exemplifies a valuable way to communicate many concepts, including the social and human value of social marketing programs and the experiences of staff, stakeholders, and clients. (Image courtesy of the author.)
Learning Objectives
- List the key considerations of potential adopters who are contemplating innovative programs and services.
- Discuss the application of diffusion principles to scaling up programs.
- Identify and discuss the importance of the 5Rs in the adoption of innovations.
- Create a story whose plot line concerns the sustainability ...
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