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Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon

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CHAPTER 9THE BALL IN MOTIONCREATING AN ACTION PLAN

image

THE BIGGER VISION

You’ve identified your microaudiences, researched and discovered the communities where they live, and identified the influencers in those communities. There should be several documents that resulted from those efforts:

image Goals document

image Microaudience segmentation document

image Communities ...

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