Social Media 101: Tactics and Tips to DevelopYour Business Online

Chapter 6. Social Media for Your Career

Today's career environment is different, at least for the information workers. What's different is that there are more ways to influence getting a job than in the past. You probably already know that this old saying is true: "It's not what you know; it's who you know." Well, the number of people you know has expanded a bit, thanks to social networks, and what people know about you has grown, too, thanks in part to the various tools you can employ in social media.

What follows are some ideas on building your online presence with your career in mind.

YOUR BLOG IS A RESUME

If you've not considered this yet, let me explain that my blog has been responsible for hundreds of inquiries over the years. Why? Because people who might want to know about using video or blogging or making podcasts or tying this all together into a strategy see examples, almost daily, of what I think, what I know, and how I've accomplished some of this in my own life and career.

Blogging about this stuff is like writing out my experience for a resume, line by line (only less boring).

Use These Tools for You

The story of our work lives, and the story of what we do after work when we're expressing our passion, can now be captured in ways we didn't have available to us before. With free tools and free or inexpensive distribution, you can share your accomplishments with the world, and with Google, which most prospective employers use as a matter of course these days in their hiring ...