A great friend of mine mentioned that all my social media stuff was great but that he was frustrated because a lot of his constituency wasn't particularly connected to the Net and didn't really use computers too often. It came to me pretty quickly that computers really aren't a hard-and-fast requirement for attempting to get the same results I often preach about. In fact, it kind of opened my own eyes, too.
|Social Networking Online to Offline|
|Online: Status message, as in Twitter or Facebook.|
|Offline: Quick phone call to see whether someone's going to be at an event.|
|Online: Blog post.|
|Offline: Letter or newsletter.|
|Offline: Meeting new people at networking events.|
|Social Media Online to Offline|
|Offline: Mail some photos to people.|
|Offline: Mail them a CD.|
Essentially, you can do most of what you do online in the offline setting. It just takes a little longer and is a little less convenient. Yet the motivation behind what we do in the social networking space can be carried forth offline, and it would probably help us a bit to do so.