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Social Media 101: Tactics and Tips to DevelopYour Business Online by Chris Brogan

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Chapter 15. Media Is a Mix—Get Mixing

Check out www.iEllie.com, a personal blog by a college student majoring in mass communications, which focuses on PR. Her blog is an interesting peek into the heads of college students and how they're viewing blogs, media making, and media consumption. Encapsulated on the first page alone are some interesting points to consider. And before you go and dismiss the blog for being unprofessional, or scattered, or anything else derisive, think creatively for a moment. Look at it as a mixing board, a paint palette. See what iEllie is putting out there; and from there, we can extrapolate.

IN THIS FIRST CAPTURE

Notice how iEllie uses a sideways picture in the banner. Fun, not pro. Fun. It shows a human, someone communicating. Then look: iEllie goes right into making media, with an Utterli post embedded at the top, a podcast right below. She shows all her related networks (tons!) and some personal data right on the front page; iEllie is out there, telling us who she is, but not giving away 100 percent of what a stalker would need (important point to consider).

MEDIA AND MOTION AND MEDIA SOME MORE

Packed into iEllie are pictures and podcasts and Flickr and tons and tons of production. She's creating all the time, and using the various formats interchangeably. This gives you a sense of the mix culture. It's not a blog. It's not a podcast. She's making something, and it doesn't need a name because there's a payload.

Key to the game: Forget the labels; focus on ...

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