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Social Media 101: Tactics and Tips to DevelopYour Business Online by Chris Brogan

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Chapter 19. Five Starter Moves: Audio and Video

The Five Starter Moves series includes moving into audio and video. Is your organization is ready for that yet?

Getting your organization into more than just listening to the social sphere and blogging is not always the right move. Using these other media can be time-consuming, and the return on the effort is sometimes questionable. Yet audio and video connect people much more powerfully than just the printed word. It is with these tools that your clients, customers, partners, and colleagues can see the human behind the organization. This is at once scary and powerfully wonderful.

How Would You Use It?

Why would your company want to use audio and video? Are you hoping to build great viral videos like Will It Blend?[97] Are you hoping to share what's going on inside your organization? Maybe you are hoping to use it for recruiting, as promoted on Standout Jobs.[98]

For audio, there are lots of applications, including giving quick audio status messages, one-to-many, instead of using voice mail way (although you can sometimes collect audio from a mobile interface as well). You can use it to do conversational tips and advice.

In video, you can screencast on your products or share inside footage about how things are made (people love that stuff). You can share video status messages, use it as a tool for field engineers, and perhaps as a way to build relations between multilocation organizations.

WHICH TOOLS SHOULD YOU USE?

Some simple tools are ...

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