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Social Media 101: Tactics and Tips to DevelopYour Business Online by Chris Brogan

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Chapter 57. Social Media Starter Moves for Entertainers

Twitter brought me a really special gift a month or two back in the shape of Grace Nikae.[215] She's a concert pianist who is exploring the use of social media to build relationships with her audience and fans of music. In imagining how I'd advise a professional entertainer to use social media, I doubt that I could find someone more accomplished at reaching into social media than Grace. Let's explore a bit.

BLOG BEHIND THE SCENES

Grace has a great blog called Stretching Intervals,[216] which is a perfect mix of what goes on behind the scenes and information about what it's like to be a pianist. She writes posts that are worthy of being full-fledged journal articles, yet they're very approachable and readable.

By blogging what's on her mind, Grace gives a glimpse of what it's like to be a busy creative and professional to her fans, aspiring pianists, professional women, and anyone else who wants to know.

SHARE A LITTLE

Grace provides links to her YouTube videos, to photos on Flickr, and to other little tidbits all through her web site. It gives you a sense of what she's about, her style, and a peek at what you're missing if you don't go to her concerts. Sure, there's a store and other things you'd expect from a professional musician, but if you fault her for that, you're crazy. After watching and listening to her YouTube videos, I plan on picking up her debut solo album, Fantasies.

STRETCH OUT

Grace also maintains a presence on Facebook, ...

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