Chapter 57. Social Media Starter Moves for Entertainers
Twitter brought me a really special gift a month or two back in the shape of Grace Nikae.[215] She's a concert pianist who is exploring the use of social media to build relationships with her audience and fans of music. In imagining how I'd advise a professional entertainer to use social media, I doubt that I could find someone more accomplished at reaching into social media than Grace. Let's explore a bit.
BLOG BEHIND THE SCENES
Grace has a great blog called Stretching Intervals,[216] which is a perfect mix of what goes on behind the scenes and information about what it's like to be a pianist. She writes posts that are worthy of being full-fledged journal articles, yet they're very approachable and readable.
By blogging what's on her mind, Grace gives a glimpse of what it's like to be a busy creative and professional to her fans, aspiring pianists, professional women, and anyone else who wants to know.
SHARE A LITTLE
Grace provides links to her YouTube videos, to photos on Flickr, and to other little tidbits all through her web site. It gives you a sense of what she's about, her style, and a peek at what you're missing if you don't go to her concerts. Sure, there's a store and other things you'd expect from a professional musician, but if you fault her for that, you're crazy. After watching and listening to her YouTube videos, I plan on picking up her debut solo album, Fantasies.
STRETCH OUT
Grace also maintains a presence on Facebook, ...
Get Social Media 101: Tactics and Tips to DevelopYour Business Online now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
