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Social Media 101: Tactics and Tips to DevelopYour Business Online by Chris Brogan

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Chapter 60. What I Want a Social Media Expert to Know

Lots of people are throwing out the term social media expert. I had it as part of my About page on my blog, but now I've chosen to just say that I advise people. It's more accurate, because expertise is fairly fleeting out there right now. With that in mind, I've been thinking about things I want a so-called expert to know (and I want you to add to the following lists, or call me out if you disagree).

Strategic

  • Which department you think your role should fall into.

  • How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.

  • What tasks you'd expect a community manager to perform, and how you would measure them.

  • How you expect a company to engage in "the conversation," and what processes will go into place to make any of that matter.

  • How to turn blog posts into business leads.

  • How to listen and find where people are talking about you.

  • Ways to report your weekly listening and community work to a very senior level person in a huge company that has about two minutes of time to hear your briefing.

  • Know about 100 people in the space who are doing something. The more diverse the profession and location, the better.

  • How to launch and operate a blogger outreach campaign.

  • How to tie other media into social media as an integrated campaign.

Tactical

  • How to install a blog (pick your software) on a hosted server.

  • How to edit the sidebar to include a widget, an embed, or anything.

  • How to create, edit, and post at least one other type of media ...

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