Lots of people are throwing out the term social media expert. I had it as part of my About page on my blog, but now I've chosen to just say that I advise people. It's more accurate, because expertise is fairly fleeting out there right now. With that in mind, I've been thinking about things I want a so-called expert to know (and I want you to add to the following lists, or call me out if you disagree).
Which department you think your role should fall into.
How your role ties to marketing, PR, advertising, R&D, finance, HR, sales.
What tasks you'd expect a community manager to perform, and how you would measure them.
How you expect a company to engage in "the conversation," and what processes will go into place to make any of that matter.
How to turn blog posts into business leads.
How to listen and find where people are talking about you.
Ways to report your weekly listening and community work to a very senior level person in a huge company that has about two minutes of time to hear your briefing.
Know about 100 people in the space who are doing something. The more diverse the profession and location, the better.
How to launch and operate a blogger outreach campaign.
How to tie other media into social media as an integrated campaign.
How to install a blog (pick your software) on a hosted server.
How to edit the sidebar to include a widget, an embed, or anything.
How to create, edit, and post at least one other type of media ...