Check out the great article by Bill Rice cited here. I'm not a salesperson. Not even close. I can cop to being in "business development," but that just means "salesman who doesn't know how to close." And we know about closers, don't we?
Bill's advice: "Know when you are just shuffling things around, and get back to the fundamentals." It's perfect advice. I think what's best about it is that I can apply it to my use of social media tools.
Are you editing your profiles and pictures on all your social sites? Is this really worth it?
Are you reading Twitter just because you have nothing else to do?
Are you signing up to the next shiny object . . . just because?
Are you oversubscribed to blogs and podcasts?
Are you just focusing on your stuff and not on the larger community?
Keep a steady and established habit and pace.
Be clear about your goals.
Fish or cut bait, but not both.
Do big work first.
Stop whining (loved Bill's advice here).
See? I got that from a sales post. Where else could I find influence? Where else could you? Keep your eyes open for ways to apply learning from other fields to what you're doing. It will round out what you're doing, I promise. What do you think?
Read Bill's article for more ideas about sales, and think how they apply to you.