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Social Media 101: Tactics and Tips to DevelopYour Business Online by Chris Brogan

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Chapter 71. Where I Learn Even More

Check out the great article[235] by Bill Rice cited here. I'm not a salesperson. Not even close. I can cop to being in "business development," but that just means "salesman who doesn't know how to close." And we know about closers, don't we?

Bill's advice: "Know when you are just shuffling things around, and get back to the fundamentals." It's perfect advice. I think what's best about it is that I can apply it to my use of social media tools.

KNOW WHEN YOU'RE JUST SHUFFLING

  • Are you editing your profiles and pictures on all your social sites? Is this really worth it?

  • Are you reading Twitter just because you have nothing else to do?

  • Are you signing up to the next shiny object . . . just because?

  • Are you oversubscribed to blogs and podcasts?

  • Are you just focusing on your stuff and not on the larger community?

GET BACK TO THE FUNDAMENTALS

  • Keep a steady and established habit and pace.

  • Be clear about your goals.

  • Fish or cut bait, but not both.

  • Do big work first.

  • Stop whining (loved Bill's advice here).

See? I got that from a sales post. Where else could I find influence? Where else could you? Keep your eyes open for ways to apply learning from other fields to what you're doing. It will round out what you're doing, I promise. What do you think?

Read Bill's article for more ideas about sales, and think how they apply to you.

[235] http://bettercloser.com/2008/06/26/do-you-recognize-the-7-early-warning-signs-of-not-having-a-sales-plan/

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